West Palm Beach, FL

1550 Lathan Road, Unit 10
West Palm Beach, Fl 33409
Tel: 561-366-8331 • Fax: 561-471-9847

DMA: 39

Total Population (18+): 1,131,184 - African American: 156,.055 - Hispanic: 140,675
Median Age: 41
Population Growth: (1990-2000): 36.7%
Median HH Income: $52,898
Average DEC: 26,000

Palm Beach County offers white sand and clear blue water for vacationers and snowbirds alike. From Jupiter to Boca Raton, this market is continuously growing. Every winter, large numbers of residents infiltrate this market to avoid the winter weather of Northern states. Palm Beach County has also become a mecca for residents of South Florida. With the newly built City Place in downtown West Palm Beach, the Boca Town Center, Wellington Green Mall and the Gardens Mall pulling for their share of the retail pie, this market has begun housing high-end retailers such as Hugo Boss, Banana Republic, Kenneth Cole and Tommy Hilfiger. Combine these with upscale restaurants, Palm Beach County has now become a playground for year round residents and visitors alike.

With an ever increasing population, new upscale housing developments and retail centers are being developed in order to keep up with the demand. Combined with 24 hour illumination and the angled kiosk, NextMedia Outdoor's custom designed shelters are catching the eyes of advertisers and consumers alike. Many of the advertising shelters are located in extremely desirable areas where there is very little or no traditional out-of-home. If you are considering a marketing plan for West Palm Beach, remember NextMedia Outdoor.


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West Palm Beach

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